Must A Wannabe Influencer Pal Stop Exploiting People for Content?
The Prosecution: One Friend's Perspective
Sometimes she films me while I’m eating. I’ll see myself on her Instagram – it feels like a jumpscare.
My best friend of 10 years, Marielle, labels herself the “creativity monarch”. It’s fun for a short while, but it strains our relationship.
She is an extrovert, there's a constant urge the need to record everything all the time. When we eat out, she says, “The phone eats first,” and takes photos with bright lighting, which induces embarrassment. I don’t like it when other people see her performing for the camera – I get secondhand embarrassment. It also frustrates me because the food gets cold.
She isn’t exactly an influencer yet, but she is trying to be. She creates vlogs about living in our city, her daily routine, and her styling career. The material is quality, credit where it's due, but I don’t want to be dragged into it. On occasion she films me while dining, or just accompanying her. I’ll see myself on her Instagram later, and it pops up like a surprise: I might be bare-faced, an awkward face or photographed mid-bite. It feels invasive.
Marielle also expects me to record her at inopportune moments. Often I’ll be talking to another person, or we’ll just be spending time in the street. The dynamic feels like our bond has transformed into me being her unpaid videographer. She could easily hire someone if she wanted high-quality content. When I brought up my discomfort about this arrangement, she dismissed it. I've been invited to a couple of brand events, which was nice, but that doesn't compensate for all the energy I invest assisting her make content.
I’m grateful that she has supported me with my design career, but I resist our friendship to become merely a tally of exchanges. I don’t feel she’s fake or dishonest, but sometimes it seems that if the camera is out, we will begin acting in a way that presents a favorable image for her vlog.
She will say, “Alright, smile for the camera!” and record me laughing with someone. It feels forced. It's crucial her to recognize that our 10-year friendship still has limits. I love being with her, but I also desire to experience it without being recorded, altered, or posted for an audience. I am not a prop for her Instagram.
The Other Side: The Content Creator's View
I hope Beth to see that the creations we produce together can get us an opportunity.
I am passionate about shooting content. It's more than a pastime; it's integral to who I am. Producing content and sharing my life online allows me to show my personality and connect with people in novel forms.
I wouldn't label myself as a full influencer yet, but it's savvy to make money from your passions. I admire people on TikTok who execute that aesthetic of casual, DIY film-making.
Creating content is my interpretation of engaging with life: observing the details, posting them with an viewership that appreciates the craft behind it. It's never my aim to make Beth uncomfortable. Taking her to professional gatherings was my way of offering access, giving her a opportunity to witness exclusive moments that could help her career in design too. That’s not leverage, it’s just being pragmatic.
I would take her to such functions even if she refused to assist me, but I desire her to see the benefits the content we create together can get us: an opening. I understand not everyone enjoys being on camera, but often spontaneity is what makes content authentic. Appearing on video from time to time is an inherent aspect of being my friend. I'd remove anything she asked, but she has never asked yet.
I don't demand anyone to be my personal filmmaker, but friends support one another in minor capacities. My assumption was recording a short video now and then would be enjoyable for her. Creativity thrives in collaboration, and having Beth around makes endeavors lively and pleasurable. I don't compel her to take part in anything, and I’d never intentionally embarrass her. But creating content jointly occasionally is part of how I document our time together.
I value our friendship profoundly and want to avoid making videos to drive a wedge between us. I am ready to compromise: like requesting permission before recording, and steering clear of angles that might make her uncomfortable.
This isn’t about power, it’s about expressing my perspective while still considering hers. Clearly making content is not a substitute for real connection: it’s just part of how I experience life and I want her to be involved in a way that’s agreeable for both of us.
Outside Perspectives: Public Sentiment
Should Marielle stop filming herself and Beth when they are out together?
There’s nothing more excruciating than having a companion point a camera at you. I understand that it's her job, but I wouldn't ask friends come to my work. Perhaps she can find like-minded creators to collaborate with. Given the dark, looming future of AI, personal relationships are the only thing we have – cherish them!
A respondent, 25
When pursuing something as a career, you can’t ask your friends for assistance repeatedly, even if they have done it before. While she enjoys shooting, that doesn't imply all those around her is content. She needs to honor her friend's privacy.
Another reader, 26
She may enjoy making content and displaying her life online, but it isn't for everyone. It’s nice she has helped Beth’s career, but she needs to hear what Beth wants.
A commenter, 27
It seems like you value each other, so cling to that and make sure it’s the focus in your relationship. Foster some real memories, where true emotions are preserved, not digital scrapbooks. In fact, celebrities who seem to reveal their worlds actually have more privacy than it appears.
Sarah, 53
Marielle appears to be not fully engaged nor genuine when they're together – she’s working. Each appears unsure as to what’s reasonable. The answer lies not in trying to alter one another, but in each setting clear limits around what is comfortable to them and seeing if there is an mutually agreeable middle ground.
Barbara, 71
Your Turn to Be the Judge
Consider this question: is Marielle exploiting their friendship?